Boston-based Bamboo Rose and packaging consultancy Sun Strategy announced today a partnership to provide sustainable, transparent packaging to clients in food retail and manufacturing industries. Uniting Sun Strategy’s consulting services and software capabilities with Bamboo Rose’s PLM and Sourcing applications will integrate packaging design and artwork for private brand products directly into a fluid, automated product development and sourcing workflow.

Nate Fleming, Chief Marketing Officer at Bamboo Rose

Sun Strategy’s e-halo platform fuses consulting services with the technical capabilities to manage the structural packaging process by providing accurate packaging and sustainability data along with a single digital workflow to manage compliance and packaging. Connecting Bamboo Rose’s product development and sourcing data with Sun Strategy’s e-halo solution will allow firms to capture accurate and important packaging data straight from the product lifecycle. This enables shared clients to harness real-time collaboration between cross-functional teams and third-party business partners for a faster review process with less risk and better data quality.

“Sustainability is a huge priority in the market today and this partnership will help our clients accomplish their lofty goals in this arena,” said Nate Fleming, Chief Marketing Officer at Bamboo Rose. “We’re excited to leverage Sun Strategy’s market-leading thought leadership in the sustainability and packaging space with the valuable partner collaboration, product data, and workflow management within the Bamboo Rose platform to allow our clients to be leaders and innovators in this truly vital business discipline.”

Additionally, creative teams and their partners will now be able to complete and update tasks digitally, identify bottlenecks and capacity constraints quickly, and leverage easy reporting and dashboards for improved transparency across the product lifecycle. This holistic and accurate picture of the product allows clients to hit their internal sustainability goals, convey their corporate values to the market, and reduce risk around regional regulatory and claims requirements.

“We are determined to transform the global approach to sustainable packaging by delivering innovative, sustainable and measurable solutions. Our pioneering partnership with Bamboo Rose facilitates a holistic approach to your brand and packaging to deliver a brighter future.” Greg Lawson, Group Commercial Director.