France based international retailer Auchan has introduced a new skincare range in its health and beauty private brand, Cosmia. According to a recent study, 54% of French women expressed fears about the formula of cosmetic products. The new products come in are 100% recyclable and come in plastic-free packaging with FSC-certified cardboard from sustainable resources.
The collection includes a make-up remover with bi-phase micellar water, which has been dermatologically tested and approved. It has also undergone customer satisfaction tests, where 85% of respondents said they would recommend the product to a friend. The range also features 3 varieties of lip balms – daily moisturizing care, repairing treatment, and ‘Pearly Pink’ colored lip balm.