In recognition of British Tomato Fortnight, British retailer Asda is introducing two new varieties of private brand tomatoes to its customers, grown sustainably in Britain.
When Asda customers buy a pack of Extra Special Mixed Tomatoes, they will be able to sample the delights of the two new varieties of cherry tomatoes, which boast vibrant colors of golden yellow and vibrant orange.
But, as well as the fresh vibrancy, quality, and value these British tomatoes bring, Asda’s grower Flavor Fresh has also been going the extra mile to make these homegrown tomatoes sustainable.
Flavor Fresh at Aldergrove Southport, partnered with ‘The Three Owl Bird Sanctuary and Reserve’ to help build an environment around their greenhouses where these birds could be safely released back into the wild and over the past 5 years, this sustainable approach growing produce and helping the local wildlife and ecosystem has gone from strength to strength.
Endangered birds of prey, bees, water voles, moths, and rare butterflies are amongst some of the inhabitants around the greenhouse and Flavor Fresh’s meadows, as the grower plants wildflower mix around the plots to encourage biodiversity.
This unique approach to growing and protecting the ecosystem has gained Asda’s supplier recognition with both the Ethical Trading Institute and The Soil Association. In addition to protecting the local ecosystem, the re-circulation design of the greenhouse allows water to be collected and re-distributed across the crops, making the practice sustainable and preventing the local waterways from being polluted.
Andy Roe, Flavor Fresh’s Production Manager with 31 years of growing tomato experience said; “Never did I dream that Tomato growing could ever be so beneficial to British wildlife. From a bare grass field five years ago, we now have a vast Meadow reserve that has delivered the most amazing transformation to the local wildlife and ecosystem. To be able to see endangered birds hunting at dusk in the iconic British countryside setting is amazing and knowing are the approach to growing tomatoes has contributed to that is just an incredible feeling.
We are so proud of our contribution to the environment, it just shows what can be achieved with the right approach to growing and biodiversity. The wildflowers we’ve planted around the greenhouses not only look fantastic but with them, they bring an eclectic mix of Butterflies, Bees, and Moths, which make a vital contribution to the ecosystem”.
Flavor Fresh has been growing tomatoes for Asda since 1995 and this summer alone, they’ll be supplying around 330,000 cases and customers can pick up the new variety in ASDA Extra Special Mixed Tomatoes, priced at £1.50 per 250g.