Amazon said Monday that it has launched a new food private brand, Aplenty. The brand will include snack items like pita chips, crackers and cookies, as well as condiments, frozen foods and pantry staples.

Over the next year, the retailer plans to grow the brand with hundreds of Aplenty products, including sweets, cookies, salty snacks, frozen foods, baking mixes and pantry staples.  Aplenty is rooted in quality ingredients, without artificial flavors, synthetic colors, or high fructose corn syrup, every product is rigorously taste-tested to meet its Delicious Guarantee, offering a refund to shoppers if they don’t like the product.