For those who want to eat special food this Christmas period but do not want to spend that long in the kitchen, Ahold Delhaize owned Dutch grocer Albert Heijn will introduce a new private brand range in December: Culii. Culii is available in starters, side dishes, main courses, and desserts for two people, with special ingredients and surprising culinary combinations. Each dish consists of different components, with which customers can put an extra tasty meal on the table in an instant. Culii is available all year round with varying flavors according to the season, such as crayfish cocktail with avocado cream, beet carpaccio with goat cheese and hazelnut, Madeira steak with mushrooms, salmon fillet Prosecco with pistachios and samphire, gratin mini cauliflower, stewed pears in red wine, rainbow carrots caramelized in honey-orange sauce and apple-pear crumble with blueberries. Culii is available at Albert Heijn from December 17.
About The Author
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a consultant and author who started his retail career building brands at Food Lion and Lowe’s Home Improvement. He has consulted with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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