My Private Brand was launched in late 2008 and quickly became the most widely read daily publication on Private Brand in the world. It’s the leading resource for retailer-owned Brand development, analysis, best practices, news, information, and jobs. With readership from retailers, private brand manufacturers, branding agencies, and thought leaders around the world, My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management – Private Brand Management.
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a consultant and author who started his retail career building brands at Food Lion and Lowe’s Home Improvement. He has consulted with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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