7-Eleven Japan’s latest promotional campaign promises that extraordinary moments can be found on the most ordinary days – as demonstrated in the world’s largest convenience retailer’s new animated miniseries, ‘Rainbow Finder.’ Each short episode (less than two minutes) is essentially a commercial which features 7-eleven private branded product. The short films have the polish and the compassion of some of the most beloved uplifting anime films – and viewers have flocked to watch.

The collection of videos have more than 10 million views and counting. The campaign is a collaboration with the respected Japanese studio The Answer Studio, and the episodes are directed by former Walt Disney Animation Japan director Hiroshi Kawamata.