The winners of the 2021 European Private Label Awards have been announced, with retailers from Germany, Italy, the Netherlands, Denmark, Finland, Portugal, and the Baltic region taking the top honors across 14 award categories.

The Awards, which are organized by ESM: European Supermarket Magazine, celebrate excellence in-store brand innovation, and are open to both retailers and suppliers operating in the European grocery industry.

Among this year’s winners, Germany’s REWE Group (in the Beverages – Non-Alcoholic and Convenience Foods/Food to Go categories), Rimi Baltic (Ambient Grocery and Free-From Foods), and Italian retailer Conad (Confectionery & Snacking and Meat & Seafood) each won two categories.

There were also solo category wins for SPAR Netherlands (Beverages – Alcoholic), Denmark’s Salling Group (Dairy Products), Lidl Denmark (Frozen Food), Finnish retailer Kesko (Non-Food – Household), and Portugal’s Pingo Doce (Non-Food – Personal Care).

In addition, for the first time this year, ESM launched three new cross-category awards, which honored the ‘best of the best’ in terms of the three main pillars – the award for Innovative Product of The Year went to REWE Group, while the Packaging Excellence Award and the Taste Excellence Award were won by Conad.

Retailers from France, Germany, Spain, Italy, Portugal, Norway, The Netherlands, Sweden, Denmark, Iceland, Finland, Hungary, Turkey, Ukraine, and the Baltic states were named among the finalists.

“With the pandemic having altered shopping behavior significantly over the past 12 months, the need for retailers to maintain a strong private label offering has never been as important,” said Stephen Wynne-Jones, editor, ESM: European Supermarket Magazine. “The winners and finalists in this year’s European Private Label Awards demonstrate why store brands continue to be a force to be reckoned with in European grocery, in many cases surpassing their branded counterparts.”

The full list of finalists in this year’s competition can be found at www.privatelabelawards.com.