Be Better Vitamins for Kids

Private Brand: Be Better
Retailer: Shufersal
Country: Israel
Category: B1. New Brand
Agency: Baruch Naeh Strategic Brand design


Baruch Naeh, art director, Baruch Naeh Strategic Brand design


Creating a light emotional experience with a small smile. Design touch that combines professional responsibility and childish touch and creating a focus on building Brand Character from the brand’s new logo. The sweet color scheme creates differentiation and stand out on a shelf. Builds a creative platform that combines content and design.

In a short time, we got almost  50% market share on our shelves.