El Corte Inglés Vegetable soup

Private Brand: El Corte Inglés
Retailer: El Corte Inglés
Country: Spain
Category: G3. Packaged Goods
Agency: Supperstudio

Credits:

Paco Adín, Creative Director, Supperstudio
Lourdes Morillas, Account Director, Supperstudio
Susana Seijas, Account Manager, Supperstudio
José Antonio Rojano, Corporate Private Brand Management, El Corte Inglés

Summary:

From the vegetable garden to the table. That’s the idea behind the new Cream soup range of El Corte Inglés.

Focus on healthy food gains more and more consumer attention every year, this design highlights the real ingredients. The solution abandons artificial ingredients in favor of all-natural and raw ingredients that reinforce the all-natural proposition.

The range includes two SKUs: Cream vegetable soup and Cream pumpkin soup.