El Corte Inglés Board Games
Private Brand: El Corte Inglés
Retailer: El Corte Inglés
Category: H11. Toys And Games
Paco Adín, Creative Director, Supperstudio
Lourdes Morillas, Account Director. Supperstudio
Susana Seijas, Account Manager, Supperstudio
José Antonio Rojano, Corporate Private Brand Management, El Corte Inglés
El Corte Inglés launched a new unified private brand in toys.
The new brand has a strong visual presence characterized by a large circle of color, which includes the El Corte Inglés logo and product name. The brand design is an honest communication that instills consumer confidence.
Publix Premium Limited Edition Ice Cream
Private Brand: Publix Premium
Retailer: Publix Super Markets, Inc.
Country: United States
Category: B4. Holiday Or Limited-Edition Private Brand
Agency: Publix Super Markets, Inc. Creative Services
Scott Grafton Manager, Packaging Design Publix Super Markets, Inc. Creative Services
Gabriella Arnold, Creative Director. Publix Super Markets, Inc. Creative Services
Lacee Perez, Project Manager, Publix Super Markets, Inc. Creative Services
Serena Wu, Brand Marketing Manager, Publix Super Markets, Inc. Creative Services
The opportunity to launch Publix Premium Ice Cream in a new quart offering was made possible by the popularity of Publix customer seasonal favorites, Publix Premium Limited Edition Ice Cream. Rotated in-store on a trimester schedule, the seasonal and on-trend flavors are the perfect partner for visual expression. Inspiration for each flavor’s custom illustration can come from their natural sources, a physical location, or simply allow a story to unfold. While each ice cream scoop is consistent in execution, it allows for the unique flavor inclusions to be clearly displayed.