Turrón Roca Club del Gourmet

Private Brand: Club del Gourmet
Retailer: El Corte Inglés
Country: Spain
Category: B4. Holiday Or Limited-Edition Private Brand
Agency: Estudio Maba


Manel Quílez, Art Direction, Estudio Maba
Jose Antonio Rojano, Creative Brand Manager, El Corte Inglés
Juan Carlos De Miguel, Project Manager, De Miguel Alonso


Design for a line of nougat inspired by perfumes and the most famous desserts of Jordi Roca. A Christmas sweet that aspires to remain as a gift for the senses any time of the year. A range is color-coded to reflect the nuances of flavors.  The design includes a gradient that emulates textures and aromas when dissolved on the palate. The collection consists of six different flavors.