World Market Country of Origin Olive Oil

Private Brand: World Market
Retailer: Cost Plus World Market
Country: USA
Category: G8. International/Specialty Food
Agency: Cost Plus World Market – in house design


Jeffrey Pelo, Art Director, Cost Plus World Market
Carrie Binney, Senior Creative for Packaging, Cost Plus World Market
Mike Lippert, Production, Cost Plus World Market


A line of specialty olive oils that are each from a different country. We utilized parts of the flag of each country in a very abstract fashion that wraps around the bottle. Each label is different and unique but they stand together as a group with the center diamond shape. Our goal was to have them feel sophisticated and giftable, with an international flair.