Tote’m Craft Beer

Private Brand: Tote’m Craft Beer & Wine
Retailer: 7-Eleven
Country: USA
Category: B1. New Brand
Agency: Marketing by Design (MBD)

Credits:

Marty DiFrisco, Account Manager, MBD
Tracy LeMere, Creative Director, MBD
Austin Sniezek, Project Manager, MBD
Becca Marko, Designer, MBD
Roger Calado, Production Artist, MBD

Summary:

This premium growler, a Crowley, and wine label became the first refillable alcoholic beverage options to be featured in 7-Eleven’s Lab Store in Texas. Because they needed to stand out on shelf in a sea of craft beer and wine, these designs are distinctly 7-Eleven while still clearly showing the customer that this product is a worthy alternative to their go-to beverage