Pams Confectionery

Private Brand: Pams
Retailer: Foodstuffs Own Brands Limited
Country: New Zealand
Category: G3. Packaged Goods
Agency: Brother Design

Credits:

Justine Rankine, Creative Director / Senior Designer, Brother Design
Nicole Blackwood, Senior Account Manager, Brother Design
Melanie Jenkins, Photographer, Flash Studios
Jo Wilcox, Food Stylist, Silverspoon
Melissa Steffensen, Marketing Manager, Foodstuffs Own Brands Limited

Summary:

To redesign the Pams Confectionery packaging to fit within the new Pams brand design look. The Confectionery packaging needed to achieve visual standout on shelf & look appealing & fun, whilst communicating that the sweets contain no artificial colors or flavors. The creative solution was to create a setting using vibrant pops of color & delightful props against fresh white wood, creating a contemporary party appeal for all ages.