El Corte Inglés Wines

Private Brand: El Corte Inglés
Retailer: El Corte Inglés
Country: Spain
Category: G5. Beverages: Alcoholic
Agency: Supperstudio

Credits:

Paco Adín, Creative Director, Supperstudio
Lourdes Morillas, Account Director, Supperstudio
Susana Seijas, Account Manager, Supperstudio
José Antonio Rojano, Corporate Private Brand Management, El Corte Inglés

Summary:

Fresh and natural. That is the new range of El Corte Inglés wines. The roses planted at the vineyards to attract insect before the vines, inspire this design.

Flowers and grapes make a powerful print common to the whole range.

To make the differentiation between the red, white, and rosé wine easy, each reference has a colorful cup of wine.