First Street Granola Bars

Private Brand: First Street
Retailer: Smart & Final
Country: USA
Category: G3. Packaged Goods
Agency: Marketing by Design (MBD)

Credits:

Ashley Smits, Project Manager. MBD
Lauren Sells, Designer, MBD
Kim Burns, Production Artist, MBD
Photographer, Tonic Photo Studios
Original Design, Voicebox

Summary:

With busy lifestyles and everyone constantly on the go, Smart & Final wanted a line of granola bars that resonated with the consumer as a reliable meal that was healthy and tasty. Through the use of big and bold photography, Smart & Final focuses on the actual bar by putting a big image of the product as the main focus of the cartons.