HT Traders Butter

Private Brand: HT Traders
Retailer: Harris Teeter
Country: USA
Category: G2: Organic and Natural food
Agency: Daymon


Agency:  Harris Teeter & Daymon Creative Services
Designer: Felix Rosales
Photographer: Autumn Underwood
Director of Advertising & Creative: Steve Kent
Marketing Manager: Kim Davis
Director of Private Brands: Charles Brame


The HT Traders butter packaging puts an artisanal spin on the category, combining the fun playful spirit of the HT Traders brand into a category that has historically been driven by heritage brands. This approach creates separation at the shelf.