Member’s Selection Nut Bars

Private Brand: Member’s Selection
Retailer: PriceSmart
Country: Central America & the Caribbean
Category: G3. Packaged Goods
Agency: Marketing by Design (MBD)


Kate Nichter, Project Manager. MBD
Luisa Makula, Project Manager, MBD
Tracy Lemere, Art Director & Designer, MBD
Becca Marko, Designer, MBD
Roger Calado, Production Artist, MBD


For this new product, PriceSmart wanted a completely original design that appealed to all ages and stood out on-shelf. The resulting design is fun without being childish, and keeps the large product imagery front and center to show off the details of the product.